Blue Moon’s changes come as it faces more aggressive competition from wheat beer rival Shock Top, which is owned by Anheuser Busch InBev. Shock Top whose packaging features an orange slice character, or wedgehead will get its first ever Super Bowl ad in February. The brand finished 2014 ranked 28th by shipments, according to Beer Marketer’s Insights..
The year’s biggest business news emerges in November when it’s learned that Avago Technologies has purchased the former Hynix plant at auction for $21 million, with plans to retrofit the west Eugene factory and hire local workers to churn out mobile phone components. Several weeks later, Winnebago confirms that it plans to hire up to 200 workers as it retrofits the former Country Coach plant in Junction City. Other big business events include the renovation of Springfield’s mall, now called The Shoppes at Gateway; the rebuilding of the Swanson lumber mill in Springfield; construction on the Whole Foods store in downtown Eugene; and the unveiling of plans to build a new commercial complex in Kesey Square..
3. “We think you’ve earned a six month Sabbatical. The first three months will be in Hawaii. In the Nike Air Show, shoes appear to levitate almost two inches off the ground. Players blow on the microphone in their computer, either at home or at the Nike store at the Unicentro shopping mall in Buenos Aires, to make the floating shoes race along a real track at the store.”The concept we were working with was air: how to convert the air in Nike Air Max into an entertaining experience for the consumer, both on the web and at the point of sale,” said Diego Luque, brand communication manager for Nike’s Southern Cone region, who approved the idea without knowing whether it would actually work.The project was brought to life by creative director Nicolas Pimentel, former director of integrated communications at BBDO Argentina, who left in May to open what he described as an “innovation house” in Buenos Aires called +Castro. BBDO Argentina worked with him on Nike Air Show.”Our focus is not communications, or brands, or marketing, but rather experimenting,” Mr.
Like the Sigg and the Camelbak, the Kanteen fits easily into a car’s beverage holder (the 32 ounce Nalgene Tritan was too wide, but Nalgene does make narrower bottles). Klean Kanteens are made in China by an American company, are easy to clean and because they’re stainless steel inside and out, flavors do not linger after washing. Like the Sigg, the Kanteen can accommodate warm liquids but heat will transfer to the outside.